Written by Natasha Wade, owner of Loch + Lily.
Loch + Lily came to partner with Pure Water for the World following a search for an organization committed to improving clean water access. As a registered nurse, experienced in perinatal health and health education, Natasha sought to ensure that her art would help improve health outcomes. Pure Water for the World’s missions and programs resonated deeply with Natasha and aligned directly with her art and business vision.
What started as a local art business has since expanded beyond wall art and into jewelry, serving a customer base across the United States. A portion of the proceeds from all Loch + Lily custom water body orders and all purchases from The Water Line (Loch + Lily’s pilot jewelry collection, launching March 2021) benefit Pure Water for the World.
A Loch + Lily custom water body rendition of The Great Lakes (pictured), as well as an exclusive pair of original, handcrafted Loch + Lily earrings will be included in Pure Water for the World’s virtual auction, to be held March 18-22 in celebration of World Water Day 2021.